Despite the quick growth of ChatGPT and other AI-driven search engines, Google still reigns supreme. Learn why every business, from bootstrapped startups to Fortune 500 and brick-and-mortar stores, are all using the benefits of Google Ads for business visibility and revenue.
When it comes to marketing, it’s far too easy to get caught up in the latest ad trends or assume that Google Ads is for digital businesses only. AI-powered search engines like ChatGPT are certainly making waves, and some users have headed there, but the reality is that Google remains the dominant force when it comes to online search–they still hold 91.47% of the global market share.
Do Google Ads work for small business?
For businesses of all sizes and industries – from startups and local brick-and-mortar shops to large corporations – a strong presence on Google should be a non-negotiable. And one of the fastest and most effective ways to achieve that presence is through Google Ads.
How does Google help in digital marketing?
Don’t think of Google Ads as simply a way to buy your way to the top of search results, though those quick results are a part of its appeal. Google Ads offer so much more than that.
Google Ads can be a powerful platform to reach your target audience at the right moment with the right offer. Through automated bidding and keyword strategies, you can spend less and connect with an audience already primed and interested in your products or content. We’ve seen it work for local Hamilton business aiming to attract local customers and larger companies with a national reach—the platform’s targeting and results-based costs offer a significant advantage.
Over the years, we at EB Media have seen firsthand how businesses across various industries and scales have benefited from well-executed Google Ads campaigns. It is not just about increasing website traffic. It is about attracting the right kind of traffic—think more qualified leads who are more likely to convert into paying customers and fewer users simply looking for a quick answer.
Let’s dig into the best reasons why Google Ads are a cornerstone of our digital marketing strategy for not only every client but our own business, too.
3 Reasons Why You Should Use Google Ads For Digital Marketing
1. Precision Targeting: The Right Audience at the Right Time
The “spray and pray” approach to advertising is older than dial-up internet and a colossal waste of budget, especially for small businesses trying to make moves on a shoestring. Google Ads’ targeting capabilities are incredibly granular, going way beyond the basic demographics.
How does Google Ads work?
You can target users based on:
• Keywords. The very phrases your ideal customers are typing into Google. But it’s more than just brainstorming a list. Effective keyword research involves understanding search intent to uncover what they’re really looking for, utilizing negative keywords to prevent your ad from showing up in irrelevant searches, and analyzing competitor strategies to gain more of the market share.
• Location. Target users in specific geographic areas, from entire countries down to specific postal codes or even a radius of your choosing around your business. This is vital for local businesses in Hamilton because so many users do local searches to find the right local options.
• Device. Some customers may be more likely to convert on desktop, mobile, or tablet, and Google Ads allows you to choose your ad devices and bids accordingly. If the juice isn’t worth the squeeze on desktop, for example, you can reduce your presence there and focus on mobile instead.
• Time of Day & Day of Week. If your data show higher conversion rates during certain hours or days, you can schedule your ads to appear when your audience is most active.
• Interests and Topics. Google might know more about us than any other company on earth. With all that user data, there is a pile of options to slice and dice your campaigns and reach users based on that granular browsing behavior and interests.
• Remarketing. Since people use Google so often, you can specifically target familiar users who have previously interacted with your website. Instead of a generic ad, you can show them an ad related to the specific product or service they viewed, serving as a healthy reminder nudge that dramatically increases the chances of conversion.
Beyond the Basics: Many businesses stop at basic targeting, but even better results come from layering these targeting options. For example, you could target users in Hamilton searching for “web design services” on their mobile devices during business hours who have also visited your pricing page in the past. The more precise you can target, the more personalized your messaging and the more likely you’ll see a conversion.
